Privacy Policy

1. Who We Are

Trufollic LLC ("Trufollic," "we," "us," or "our") operates the website trufollic.com and the Trufollic Hair Growth Quiz. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, quiz, and marketing communications.

If you have questions about this policy, contact us at: [email protected]

2. Information We Collect

We collect the following categories of personal information:

• Identifiers: First name, email address, and IP address collected when you submit the quiz email capture form.
• Quiz Responses: Answers you provide during the hair assessment quiz (age range, hair concerns, product history, lifestyle factors). These are used solely to generate your personalized product recommendation and are not sold.
• Usage Data: Browser type, device type, pages visited, time on page, and referring URL, collected automatically via cookies and analytics tools (including Meta Pixel and Microsoft Clarity).
• Transaction Data: If you make a purchase, your order details are processed by Shopify. We do not store full payment card information.

3. How We Use Your Information

We use the information we collect to:

• Deliver your personalized hair growth protocol and product recommendations.
• Send you email communications about your results, product education, and promotional offers (you may opt out at any time).
• Improve our quiz, website, and product offerings through analytics.
• Serve relevant advertisements on Meta (Facebook/Instagram) and other platforms using hashed identifiers.
• Comply with legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including:

• Meta Pixel: Tracks conversions and enables retargeting on Facebook and Instagram. Meta may use this data in accordance with their own Data Policy.
• Microsoft Clarity: Records session replays and heatmaps to help us improve user experience. No personally identifiable information is captured by Clarity.
• Analytics: We use analytics tools to understand traffic patterns and quiz completion rates.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.

5. Email Marketing (CAN-SPAM Compliance)

By submitting your email address through our quiz, you consent to receive marketing emails from Trufollic. In compliance with the CAN-SPAM Act:

• Every marketing email we send will clearly identify Trufollic as the sender.
• Every marketing email will include a clear and conspicuous unsubscribe link.
• We will honor opt-out requests within 10 business days.
• We will not use deceptive subject lines or misleading header information.

To unsubscribe from our emails at any time, click the "Unsubscribe" link at the bottom of any email or contact us at [email protected].

6. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell your personal information to third parties. We do share hashed email data with Meta for advertising purposes, which may constitute "sharing" under CCPA. You may opt out by contacting us.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, contact us at [email protected]. We will respond within 45 days.

7. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.

Our legal basis for processing your email address is your explicit consent provided at the quiz email gate. You may withdraw consent at any time by contacting us at [email protected].

8. Data Sharing and Third Parties

We do not sell your personal information. We may share your data with the following service providers who process data on our behalf:

• Shopify: E-commerce platform for order processing.
• Klaviyo: Email marketing platform for sending your results and follow-up communications.
• Meta (Facebook/Instagram): Advertising platform. Hashed email data may be shared for Custom Audience matching.
• Microsoft Clarity: Session recording and analytics.

All third-party service providers are contractually obligated to protect your data and use it only for the services they provide to us.

9. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Email addresses are retained until you unsubscribe or request deletion. Quiz response data is retained for up to 24 months for product improvement purposes.

10. Children's Privacy

Our website and products are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected].

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Effective Date" at the top of this page and, where appropriate, by sending an email notification. Your continued use of our website after any changes constitutes acceptance of the updated policy.

12. Contact Us

For any privacy-related questions, requests, or complaints, contact us at: